The global economic landscape is presently undergoing a dramatic and sweeping transformation, shaped by a tsunami of financial, social, cultural, and demographic influences never before experienced in modern history. For several decades, the franchise method of business has been an integral impetus of economic growth. Yet, in recent years, record numbers of outlets have closed, in response to rapidly changing consumer and business trends, shrinking disposable household income, and increasing stock market volatility.

Who will succeed, thrive, and endure? Who will fail? Who will fall prey to the pitfalls and perils lurking beyond the franchise agreement? Learn how to track trends, calculate a franchisor's sustainability, and evaluate the impact of events, from stock market fluctuations to changing demographics--factors that will ultimately determine the success or failure of the business.

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"The secret of business is to know something that nobody else knows."
Aristotle Onassis

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